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Every great company starts with a daring idea, an inspired founder, and a mission that refuses to stay earthbound. At 2 the Moon Ventures, we exist to turn that spark into lift-off. Founded by entrepreneur and innovator George Baker, Sr., 2 the Moon Ventures is a launch platform for bold founders who see not just what is, but what could be.
Our fleet is built on the belief that the right mix of vision, velocity, and values can send any great company into orbit. And our rockets are proving that belief every day.
New Launch: Nerveli Clears the Tower
Another new rocket making waves is Nerveli, founded by Leon Jacobson, a visionary transforming how chronic pain is understood and managed. Instead of accepting an outdated system, Jacobson built a next-gen platform that merges gamified Cognitive Behavioral Therapy (CBT) with machine learning, creating a personalized roadmap for recovery.
By bringing together data scientists, physicians, and pain psychologists, Nerveli’s mission is all about human impact. That’s the kind of trajectory we love to fuel–-where empathy meets technology and every launch pushes boundaries.
Built for Greatness: G.O.A.T. Fuel Soars
G.O.A.T. Fuel, co-founded by NFL Hall of Famer Jerry Rice, continues to prove what happens when elite discipline meets entrepreneurial vision. Designed for high performance both on and off the field, G.O.A.T. Fuel has quickly become one of the fastest-growing energy and lifestyle brands in the country, earning national recognition and major media buzz.
Recently featured in Men’s Journal, the brand was spotlighted for redefining what an energy drink can be: clean, health-forward, and built to sustain greatness, not just spark it. Each can is infused with electrolytes, antioxidants, BCAAs, and cordyceps mushrooms and offers focused, crash-free energy trusted by athletes, creators, and everyday high-performers.
New Rocket: GardenCup
For most people, nutrition comes with too much friction: grocery trips, chopping, prepping, and planning before you ever get a single bite. GardenCup, one of our new rockets, eliminates all that lift-off resistance by delivering chef-crafted salads and bowls that are fresh, flavorful, and ready the moment you are.
By reducing food waste, removing barriers to healthy choices, and making nutrition effortless, GardenCup is carving a new flight path where taste and wellness finally align. We’re thrilled to welcome GardenCup to the 2 the Moon Ventures fleet!
New Member of the Fleet: Maplehouse
We’re thrilled to announce the newest rocket joining our fleet: Maplehouse. They’re boldly rewriting the collegiate merch experience—a category long stuck in low orbit. After conducting more than 100 student interviews across 60 campuses, Maplehouse uncovered the same universal signal: college apparel needed a redesign for today’s generation, not yesterday’s.
That insight became Maplehouse’s payload: American-grown cotton, clean silhouettes, elevated embroidery, and color palettes curated for quiet, comfort-first luxury. This is school pride built for everyday orbit, not just gameday hype. With their deep understanding of campus culture, Maplehouse is poised to reshape an entire category.
Join the Fleet
At 2 the Moon Ventures, we partner, mentor, and collaborate with founders. We bring decades of experience in technology, SaaS platforms, parking management, real estate, and consumer brands, helping founders navigate turbulence, accelerate through growth stages, and reach new heights.
So, if you’re a founder ready to build something extraordinary, consider this your countdown. Becoming a 2 the Moon Ventures rocket means joining a fleet powered by ambition, guided by experience, and united by a shared mission to push beyond gravity and make an impact that lasts light-years.
