The capital to launch, the crew to lead:
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We fuel the rocket and take our seat on the flight deck. From weekly management roles to royalty-based deals, 2 the Moon Ventures fills the operational gaps that stand between you and the stars.
Join the FleetOur Deployed RocketsMost investors watch from the ground. We board the craft. 2 the Moon Ventures is an active partner designed for founders who seek more than a check. We bridge the gap between "One Small Step" and a "Giant Leap" through:
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Entrepreneur. Technologist. Innovator. George goes beyond investing in companies and helps engineer their ascent. Based in Dallas, George founded 2 the Moon Ventures to be the extra boost for high-impact founders.
With five patents and a track record of revolutionizing parking management, SaaS, and commercial real estate, George brings a Servant Leader philosophy to the cap table. Whether it’s apparel, F&B, or sports tech, he prioritizes the founder’s potential, providing the resilience and resources needed to ensure failure is never fatal.
LEARN MORE“In space, there is no standing still. You are either accelerating or you are drifting. We choose acceleration."
— George Baker, Sr.
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WashMetrix
Status: Complete
WashMetrix is a premier business intelligence platform designed to give car wash operators a true, real-time view of their P&L and operational performance. Recognizing its potential to disrupt a legacy industry, 2 the Moon Ventures took an active role in the company’s flight path, providing both capital and strategic advisory services. We focused on:
WashMetrix successfully completed its flight with a 100% acquisition by Sonny’s Enterprises, cementing its legacy as a cornerstone of the world’s largest car wash network.
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Parkhub
Status: Complete
ParkHub is a premier parking technology provider that transformed a fragmented, analog industry into a data-driven ecosystem. George Baker Sr. founded the company and originally boot-strapped it financially. Over a decade-long trajectory, ParkHub navigated three sophisticated private equity rounds to achieve market dominance. Key aspects of the mission include:
ParkHub successfully completed its primary mission with a strategic exit, while George remains on the flight deck as a Director to ensure the company’s continued trajectory as the world’s leading parking management platform.
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Gardencup is a high-velocity meal platform delivering hand-made, restaurant-quality salads and superfood bowls directly to the doorstep. By sourcing produce as close to harvest as possible and shipping in eco-friendly, "cupcyclable" packaging, they’ve solved the "freshness blackout" often found in the D2C food space.
Alvies is an Austin-based cowboy boot company that creates durable, stylish boots and flip-flops designed for a life well-lived. Combining timeless craftsmanship with a modern, approachable ethos, Alvies makes boots for everyone—not just cowboys.
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Targeting a market of 80 million people, Nerveli is a gamified app that transforms complex pain data into actionable biological and psychological insights. We’ve joined the crew to help scale their non-invasive approach, which uses interactive, science-backed tools to keep users engaged in their recovery.
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When Tyler Shooshani looked at college sweatshirts, he saw a multi-billion-dollar industry that had lost its pulse. While 90% of students were craving modern, fashion-forward apparel, university bookstores were still offering the same boring logos on scratchy tees. Tyler realized that while school pride is eternal, the way students express it had evolved.
A veteran of campus culture and founder of Inked Sports, Tyler is a practitioner of listening closely. He interviewed over 100 students across 60 universities who told him that current options "absolutely sucked." Tyler began his rebellion.
Tyler’s approach is part fashion label, part archival research. He obsesses over the quiet luxury of American-grown cotton and unique finishing techniques like chainstitch embroidery. Looking past the typical logos, he digs through university archives from the 1890s to the 1970s to reimagine a school’s heritage for the off-duty student.
1845 Venture Studio is a hands-on venture studio that partners with early-stage founders to turn promising ideas into scalable companies. Acting as true co-founders, they provide capital, strategic guidance, and operational support from day one. Focused on fintech, infrastructure, health, mobility, energy, and food systems, 1845 helps accelerate startups from concept to sustainable, high-growth businesses with global impact.
Actionable intelligence on scaling, resource models, and filling the gaps between launch and orbit.
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April 15, 2026
In the early days of a startup, visibility is scarce and competition is everywhere. You’re not just competing on product features or price, you’re competing for belief. That’s where storytelling comes in. A strong narrative helps people understand why your startup exists, why it matters, and why they should care enough to choose you.
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April 15, 2026
Networking is mission critical, especially for startup founders in the early stages of their journey. The right connections can open doors to customers, capital, mentors, and partnerships that accelerate growth. But effective networking isn’t about collecting business cards or racking up LinkedIn connections. It’s about building meaningful relationships that help your startup gain altitude over time.
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April 15, 2026
Every startup begins on the launchpad. At zero customers, zero traction, and plenty of unknowns, growth can feel like staring into open space. But gaining momentum is what proves that your idea has the potential to reach orbit.
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