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At 2 the Moon Ventures, we believe capital is just the fuel. It’s the crew, the navigation, and the engineering that determine the trajectory of the flight.
We operate as a high-performance partner for visionary founders, providing the operational lift and strategic resources necessary to achieve escape velocity. We don’t monitor the mission from a distance; we are on the flight deck to ensure all systems are a go.
We operate as a high-performance partner for visionary founders, providing the operational lift and strategic resources necessary to achieve escape velocity. We don’t monitor the mission from a distance; we are on the flight deck to ensure all systems are a go.
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Founding and Managing Partner
Entrepreneurial, practical, and visionary. George Baker is an award-winning entrepreneur, innovator, investor, mentor, and servant leader. A Dallas born-and-bred leader, he is Texan through and through.
His experience and education have led him to the point where he is today - building brands in a wide range of industries, from consumer goods to SaaS. George pursues big ideas, and he possesses the pragmatism to see the limitations, challenges, and obstacles at hand. He believes in the power of human ingenuity and enjoys building teams and driving innovation through collaborative effort. This team-first ethos forms the foundation upon which George built ParkHub into the successful and driven organization it is today.
This ethos drives his passion for business-building with fellow entrepreneurs through his venture capital firm, 2 the Moon Ventures. He embodies the spirit of a servant leader, consistently prioritizing the needs of others and assisting them in realizing their full potential, whether it's a successful exit or community impact.
George began his career with over 20 years in the parking industry, first focusing on managing parking operations nationwide. He developed deep domain knowledge of the event parking space, and through ParkHub, built a comprehensive suite of services, both software and hardware, to support his clientele across virtually every major sports league and venue management company.
George is a true believer in process, and his track record is one of seeing the future and making it happen today.
George proudly holds five patents in innovative technology across the parking, sports, and entertainment sectors. His commitment to revolutionizing each industry he engages with is unwavering.
An in-demand speaker from the podium or on panels, George has earned recognition for his work at national, regional, and local levels. He is the winner of the 2016 Greater Dallas Business Ethics Award, a 2016 and 2023 finalist for EY Entrepreneur of the Year, recipient of the National Parking Association 40 under 40 award 2016, Dallas Business Journal 40 under 40 award 2018, Electronic Transaction Association Forty under 40 class of 2019, and 2019 Innovator of the Year for the National Parking Association.
He is an active member of YPO, a global organization of extraordinary executives, and Cubmaster for Pack 71 of Boys Scouts of America. George serves on the boards of ParkHub, Rujo Boots, YPO Wild West Chapter, YPO DFW, RunMyProcess, and as Chairman at Texas Discovery Gardens.
George Baker is a 2003 graduate of the University of Arizona with a Bachelor of Applied Science degree in Regional Development and City Planning, focusing on sustainability and environmental design.
When he’s not leading and advising entrepreneurial teams, he’s at his home in Dallas, Texas, spending time with his wife, Chelsey, and their two children, George II and Kuper. George is a proud Eagle Scout and Cubmaster, Past Worshipful Master of his Texas Masonic Lodge, and devoted member of the Highland Park United Methodist Church congregation.
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Operating Partner & Strategic Resources Group Lead
Brian Castle joined 2 the Moon Ventures as an Operating Partner in 2025. Based in Charlotte, North Carolina, Brian heads our Strategic Resources Group, a shared services platform for 2 the Moon founders. He brings deep expertise in multiple areas of marketing, advertising, public relations, and communications to our firm and our portfolio companies.
A founder himself, Brian launched his Parklife agency over a decade ago, specializing in thought leadership for entrepreneurs and executives. As he scaled Parklife to meet the needs of fellow founders, social innovators, and thought leaders, Parklife expanded its service offerings to include capabilities such as graphic and web design, videography, and paid media.
In 2025, Brian turned his love of entrepreneurship to the social innovation space, as the founder of Blue Ridge Collaborative, a nonprofit focused on funding and producing creative projects in arts, culture, and education.
As an entrepreneur-in-residence at 2 the Moon, Brian is sympathetic to the challenges that founders face daily. In addition to his work at 2 the Moon and Parklife, Brian promotes the entrepreneurial ecosystem in Texas and North Carolina. He and his team teach branding, strategic communications, and thought leadership to social entrepreneurs in the United Way of Metropolitan Dallas Social Innovation Accelerator. In addition, Parklife has guided two dozen social entrepreneurs through the accelerator’s demo day and pitch competitions.
As a board member of the national alumni association at the University of North Carolina at Asheville, Brian promotes entrepreneurship through initiatives with current students and alumni. He also sits on the board of Blue Ridge Collaborative.
Outside of work, Brian enjoys life’s daily adventures with his wife, Jeanette, and their 8-year-old son, Zeke.
We deploy capital and resources through a diverse set of instruments tailored to the specific needs of the mission. We know there is no one-size-fits-all approach to financing and focus on optimal alignment.
Are you a visionary founder charting a new trajectory? We are looking for system disruptors who have the grit to lead and the humility to collaborate.
