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At 2 the Moon Ventures, we’re always scanning the horizon for the next rocket ready to break through gravity and redefine what’s possible. Today, we’re proud to announce the launch of our newest rocket: MOSH, a mission-driven, plant-powered protein bar brand fueling both brains and breakthroughs.
A Mission Fueled by Purpose
Every great mission begins with a powerful “why.” MOSH was born from a deeply personal experience after its founders witnessed a loved one’s battle with Alzheimer’s disease. That moment sparked a bold idea: what if everyday nutrition could do more than fuel your body? What if it could help fund the future of brain health?
That idea became MOSH: The Brain Brand®. Their company is on a mission to inspire people to proactively care for their cognitive health while making a tangible impact in the fight against Alzheimer’s.
Nutrition That Powers More Than Performance
MOSH creates delicious, plant-powered protein bars thoughtfully crafted to support brain health. But this rocket goes far beyond great taste and clean ingredients. With every purchase, MOSH helps fund Alzheimer’s research, transforming a simple snack into forward momentum for scientific discovery and hope across generations.
Mission Command: Founders with Gravity
MOSH is led by two founders with unmatched purpose and perspective. Maria Shriver—Emmy and Peabody Award–winning journalist, 7x New York Times bestselling author, NBC News special anchor, and Founder of The Women’s Alzheimer’s Movement—has devoted her life to solving big problems and driving meaningful change. Her leadership anchors MOSH’s mission in impact and humanity.
Alongside her is Patrick Schwarzenegger (yes, the famous actor!), an experienced brand builder known for helping scale category-defining companies. From Blaze Pizza to Super Coffee, Liquid IV, MudWtr, and more, Patrick brings the operational expertise and growth mindset needed to take MOSH to orbit… and beyond.
Why 2 the Moon Ventures Is All In
At 2 the Moon Ventures, we back companies that need an extra boost, AKA that “one small step” toward greatness. MOSH embodies everything we look for:
We’re honored to fuel this launch. MOSH is officially cleared for liftoff, and this mission to support brain health and fund Alzheimer’s research is just getting started.
