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At 2 the Moon Ventures, we’re always on the lookout for businesses with that special spark of innovation, grit, and purpose. That’s why we’re thrilled to announce that Alvies, an Austin-based cowboy boot company, has officially joined our fleet of rockets.
Alvies isn’t just about boots—it’s about a way of life, blending timeless craftsmanship with a modern, laid-back ethos. We're also doubling down on Western Wear by investing in Alvies, adding it to our other Western Wear portfolio companies like Rujo Boots, creators of luxury Western boots featuring genuine alligator. Together, these brands are reshaping the future of Western Wear with authenticity and excellence.
This incredible company’s boots are Designed for Life, and that’s not just a tagline. It reflects their commitment to creating footwear that stands the test of time and embodies a purposeful balance. These boots are ready for whatever your journey throws at you—whether that’s two-stepping at a honky-tonk or strolling through city streets.
Alvies isn’t just selling boots and flops; they’re delivering a lifestyle with a purpose. They stand for inclusivity, practicality, and authenticity, helping people step confidently into a style they might have thought wasn’t “for them.”
At 2 the Moon Ventures, we invest in businesses that combine vision with impact. Alvies embodies that spirit, taking a classic product and reimagining it for a modern audience. With our funding and resources, Alvies will continue to grow its presence, connecting with people who value durability, style, and a little bit of Texas charm.
“Alvies is more than a cowboy boot company—it’s a movement,” said 2 the Moon Ventures Founder George Baker, Sr. “Their passion for crafting products that last and creating a lifestyle that resonates aligns perfectly with our mission to support innovative businesses making a meaningful impact.”
To explore the Alvies collection and learn more, visit https://www.alvies.com/.
