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What does it take to build infrastructure that quietly powers some of the biggest moments in sports and live events? In the latest episode of The DallasMeetup Dime, George Baker, Sr., Founder of 2 the Moon Ventures, joins host Carson Gibbons to break it down—step by step.
George shares the origin story of ParkHub (now JustPark), the parking technology platform he founded and later served as CEO & Chairman. What began as a simple idea grew into a mission-critical system used by more than 70 percent of stadiums across the U.S., supporting millions of transactions on game days, concerts, and large-scale events across the country.
In the episode, George pulls back the curtain on what most people underestimate: how difficult (and rewarding) it is to sell into professional sports organizations, municipalities, and enterprise operators. He discusses the long sales cycles, trust-building, and operational rigor required to win in highly visible, high-stakes environments where failure isn’t an option.
Listeners will also hear how ParkHub built durable category leadership in a space many dismissed as “unsexy,” and why those overlooked markets often create the strongest, most defensible businesses. From scaling technology under peak demand to aligning teams around reliability and execution, George offers real-world insights earned through years of growth.
Watch the full episode of The DallasMeetup Dime to hear how one of the most compelling infrastructure success stories in sports came to life.
