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At 2 the Moon Ventures, we know that the entrepreneurial journey is anything but smooth sailing. It’s a thrilling, unpredictable rollercoaster—and no one understands that better than our Founder, George Baker, Sr.
That’s why we’re thrilled to share that George has been featured once again in Forbes, offering his insights on one of the most critical yet often overlooked aspects of entrepreneurship: emotional intelligence.
Passion is often hailed as the driving force behind startups, helping founders attract investors, build strong teams, and push through challenges. But George argues that passion alone isn’t enough—it must be balanced with self-awareness and emotional intelligence. These qualities help leaders make better decisions, manage setbacks, and use emotions as a source of power rather than a liability.
In the article, George explores how radical honesty with yourself—embracing both the highs and lows—can make all the difference in startup success. If you’ve ever felt the dramatic swings between “I’m crushing it!” and “I have no idea what I’m doing,” you’re not alone. The key isn’t to suppress these emotions, but to harness them for resilience and growth.
Want to read the full article? Check it out on Forbes now!
