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2TMV Founder George Baker, Sr. Published in Forbes on Winning Your First 100 Customers
We’re excited to share some stellar news from the 2 the Moon Ventures team: our Founder, George Baker, Sr., has once again been published in Forbes. His latest article, “Acquiring Your First 100 Customers: A Guide for Early-Stage Founders,” tackles one of the most critical, and often daunting, milestones for young companies.
In this piece, George breaks down why the first 100 customers matter so much. They’re more than early revenue; they’re validation. These initial users prove that an idea resonates in the real world and provide invaluable insight into what’s working, what’s not, and what truly motivates people to engage. Drawing on his experience working alongside dozens of early-stage founders, George outlines practical patterns he’s seen consistently lead to results.
George highlights strategies that help founders build momentum while laying the groundwork for sustainable growth. It’s honest, actionable guidance rooted in real conversations and real outcomes—not theory. For founders navigating uncertainty, testing assumptions, and trying to turn belief into traction, this article is a must-read.
Read the full Forbes article here and take away practical strategies you can apply to your own journey toward your first 100 customers.
